Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System | 
 enlarge | Authors: Philip Kotler, Joel Shalowitz, Robert J. Stevens
Publisher: Jossey-Bass
Category: Book
List Price: $85.00
Buy New: $59.87
You Save: $25.13 (30%)
New (20) Used (5) from $59.87
Sales Rank: 108461
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 576
Shipping Weight (lbs): 2.5
Dimensions (in): 9.5 x 7.8 x 1.3
ISBN: 0787984965
Dewey Decimal Number: 362.10688
EAN: 9780787984960
ASIN: 0787984965
Publication Date: May 9, 2008
Availability: Usually ships in 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
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