I Am Right You Are Wrong: From This to the New Renaissance: From Rock Logic to Water Logic | 
 enlarge | Author: Edward De Bono
Creators: Ivar Giaever, Brian Josephson, Sheldon Lee Glashow
Publisher: Penguin (Non-Classics)
Category: Book
List Price: $15.00
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Avg. Customer Rating:  12 reviews
Sales Rank: 218843
Media: Paperback
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 0.5
Dimensions (in): 7.8 x 5 x 0.9
ISBN: 0140126783
Dewey Decimal Number: 133
EAN: 9780140126785
ASIN: 0140126783
Publication Date: December 1, 1992
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Product Description
In this trailblazing book, Edward de Bono shows why our most crucial problems cannot be solved by traditional Western thought with its rigid insistence on facts. Genuinely revolutionary--a synthesis of neuroscience, psychology, and philosophy--this work is bound to change the way we think.
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| Customer Reviews: Read 7 more reviews...
 LATERAL THINKING IS RIGHT-BRAIN PROCESSING July 20, 2008
Lateral thinking is right-brain processing. de Bono didnt invent anything new.
I'm a de Bono fan going back to 1968 and his book NEW THINK. But since 1972, or so, all de Bono does is repackage NEW THINK and sell it to new converts and acolytes.
 Out of the Box Thinking from the Man who invented it. June 13, 2008
2 out of 2 found this review helpful
A Rhodes scholar, medical doctor, university professor, worldwide consultant and inventor of "lateral thinking," the actually precursor of what we have come to label as "out-of-the-box-thinking," renaissance man Edward de Bono, tells us in this book, how creative thinking is done and how it is to be put to good use in solving the most intractable problems facing mankind.
As in most of his other books, he uses his medical training to first explain the mechanics of brain functioning -- showing how perception is the natural and simple behavior of self-organizing neural networks in the brain and how the way these networks organize affect the way we think (or fail to think), plan, organize and solve (or fail to solve) both large and small problems.
What is different about this book, is that here he takes on as a challenge the problem of how to help erase a kind of mental laziness from the problem-solving context that results in an almost complete reliance on absolutes, that is in a complete reliance on black and white thinking; on binary logic, as in what can only be called the "dichotomy trap."
Although he does not single out the U.S. as the Western World's most egregious practitioner of this kind of "last resort thought process," it is safe to say that anyone who observes U.S. politics and approaches to social and political problem-solving, even for a minute, cannot come away without feeling that we Americans are the world champions of "black and white thinking." Almost every aspect of our lives are sliced and diced into finely grated black and white categories: our race problem, our politics, our religion, and economics just to name the most obvious of them -- all suffer from binary thinking in absolutes of only black and whites - seldom in grays. As a nation, we seem satisfied with our utter lack of reliance on anything near creative thinking to solve the problems that face us as a nation.
de Bono shows us the route to a new paradigm of thinking: as he sees that with global problems crowding in on us, failing to change and failing to begin to adopt new more creative ways of thinking and solving these deep and intractable problems, increasingly is ceasing to be a discretionary option. Sooner, rather than later we will have no option but to give up our almost total reliance on absolutes, and begin to deal in "grays." That is what this book attempts to do: teach us that the brain is more comfortable thinking in "grays," and that many of the solutions to the problems facing us as a nation and as a world, lie in this realm of creative thought. In is a somewhat vain but very sober attempt to shake us out of our comfort zone. The same thing that de Bono has been doing in the corporate boardrooms for the better part of a half century.
Five stars.
 Interesting read April 10, 2007
Interesting read. For a more detailed perspective on the creative process, I suggest The Act of Creation by Arthur Koestler.
Understanding Thinking and Breaking Paradigms January 6, 2007
3 out of 3 found this review helpful
This book opened a lot of doors in my mind that I've been trying to get through for a long time.
This book is a great mix of topics that helped me gain a different understanding (several mental models are proposed in the book that offer a mental paradigm shift) of the relationship of emotion to thought to psychology, philosophy, belief, truth, etc. and helped me gain a historical and cultural understanding of the belief structures I have working in my life.
In this book, De Bono proposes that critical thinking is powerful, but less than perfect, if it is the only thinking we use. He proposes that Critical/Rational thinking as developed by Socrates/Plato has provided the means for our technological success today, but has also blocked our progress as humans because it is only one kind of thinking (black or white, right or wrong). There are other ways of thinking and when they are used in conjunction with rational thought we have a better chance at improving our human interaction and the world we live in.
I have a true, good friend who recommended this book. I had asked him for his opinion on why I feel the need to "evangelize" other people. "Why do I feel this need to convince other people that my beliefs are correct and that theirs are somehow flawed if they don't match mine exactly?" I've observed how this practice has had poor effects in my own life and also how similar practices have not had good effects in the world e.g. War, Politics, Religion, etc. On a technical level we've made all kinds of progress, yet on a social level we are still acting like cavemen!
So, anyway, this year I've been studying motivation, behavior, psychology, belief, various religions, etc. attempting to understand myself and how/why I interact with other people in the way I do even though I know my confrontational approach is less than Ideal. This book gave me some breakthrough thinking on this subject and I'm still sorting through the debris of my former beliefs on human motivation as a result. This is why I feel like I will give this book 5 stars in a few months after I've had a chance to study it more. Right now, I'm wondering if I've been logically tricked...
One thing is for sure, I didn't "get" De Bono's 6 Hats until reading this book. I bought "SIX THINKING HATS" at the same time I bought "I'M RIGHT, YOU'RE WRONG" and it seems like these two books together offer practical approaches to revolutionize our thinking patterns and improve our human interactions.
Do these ideas result in practical change and improvement for myself and world I live in? I will need to report on this later. As a intellectually stimulating book I give it 5 stars. For pragmatism, I give it 3 because I haven't tested it yet. So, for today, I give it 4 stars overall.
Note: This was not an easy book to read. It seemed like de Bono took forever to get to his points. In fact, at one point, I skipped a few chapters and then found I had to go back and make them up. His teaching seems so simple in hindsight! But de Bono is building a logical argument throughout the book and while it seems like he is taking too long to get to his points, the points are WORTH IT! This is NOT a book on practical tools. He has written other books about practical tools (of which he reminds you quite often). This book provides a foundation on which to develop practical solutions.
Too much analysis of the problems and minimal solutions July 17, 2003
9 out of 12 found this review helpful
I agree with Daniel Crew of Nashville. This book has a few gem in it but it takes too much effort to dig them out. Dont get me wrong, I think highly of De Bono's thinking tools but this book failed to deliver against the expectations he never stop building up through out the entire book. AND he came across as a really insecure person because he constantly need to give himself credit for ideas he has already established as 'his' - which is irritating. He did a pretty good job of explaining why the current system of thinking is archaic but he failed to explain in a simple and clear manner the solution that he is proposing - that is because he only made references to them - you wont find them in the book, you need to go out and buy more of his books to learn about those methodologies.
So, this book ended up sounding like a really long brochure on why you need to use his thinking tools and methodology. Save yourself the time and money. Just go out and buy Six Thinking Hats and the other books. He does a pretty good job in explaininig why the tools work and why you need them there again.
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