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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) | 
 enlarge | Author: John Medina
Publisher: Pear Press
Category: Book
List Price: $29.95
Buy New: $17.54
You Save: $12.41 (41%)
New (34) Used (13) from $17.54
Avg. Customer Rating:  48 reviews
Sales Rank: 1229
Media: Hardcover
Number Of Items: 1
Pages: 301
Shipping Weight (lbs): 1.5
Dimensions (in): 9.2 x 6.3 x 1.4
ISBN: 0979777704
Dewey Decimal Number: 612.82
EAN: 9780979777707
ASIN: 0979777704
Publication Date: March 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best. How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains? In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives. Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes. You will discover how:
- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn
In the end, you'll understand how your brain really works--and how to get the most out of it. About the DVD The Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level.
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| Customer Reviews: Read 43 more reviews...
 If You Only Have Time to Read One Book on the Brain January 7, 2009
1 out of 1 found this review helpful
I am a lay student of this subject and have read 29 other books on this topic. For those who want to get grounded in some basics, based on recent scientific findings, read this book first. Even if you go on to read others you might get a leg up by starting with this one.
 Uses His Own Research In His Book Writing January 6, 2009
The author uses a lot of narratives and has them spaced to keep my attention. A few actually seem gratuitous because I didn't exactly see their point - yet, even though I recognized this fact, I was struck that the narratives still have the intended effect of giving my brain regular mode shifts that help retain my interest.
The Brain Rules!!! December 31, 2008
2 out of 2 found this review helpful
As a psychiatrist and psychoanalyst who does a lot of teaching in different venues I read this book with great interest. It is written in a very entertaining style that is itself an example of several of the "rules" articulated in the book.
For those looking to delve deeply into the subjects presented, the book will not provide what you are seeking. Fortunately the author, John Medina, provides a link to his own blog where additional depth can be found.
For those who want to see the current state of the frontier between the disciplines of neuroscience, cognitive sciences, linguistics, behavioral psychology, human development, education, and even sociology intersect, this volume provides an excellent start.
The best sections include Rule #7 in which the importance of sleep to learning is convincingly demonstrated. This is a particularly vexing issue for me, as in my early training I had been taught not to give sleeping aids to insomniac patients. Now I see much more clearly how the reworking of the day's residue is the essential function of sleep, and without it learning is nearly impossible.
Rule #11, Male and Female brains are different, is explained exceptionally well. The differences between the "gist dominated" male brain and the "detail dominated" female brain was initially counterintuitive, but Medina explains it elegantly.
The tension arc between Rule #8, Stressed brains don't learn the same way, and Rule #9, Stimulate more of the senses, was not elucidated sufficiently. This is a topic and an apparent self-contradiction that Dr. Medina might address more clearly in his blog.
Everyone knows that exercise is generally good for one's health, but Rule #1 ties it to the brain in a powerful way.
The war between smell and sight was especially well reviewed in Rule #10 and presents this evolutionary battle in a way that had never occurred to me previously. No doubt this has been aided considerably by our upright posture which takes our nose further away from the source of aromas and places our eyes above obstructions that interfere with vision for similar sized creatures who navigate on all fours.
The final chapter, Rule #12, about the innate drive to be curious and to explore was very sweet and very moving at the same time.
Some of the themes in this book are addressed in a different style in Steven Mithen's book, A Prehistory of the Mind, [...]. Interested readers may wish to refer to my review of that earlier book.
Bottom line: this is a splendid introduction to brain science and its real world applications, written in an especially entertaining and effective style.
Excellent, intriguing viewpoint December 6, 2008
This is the rare non-fiction book that is able to really keep your attention. I found the chapters on learning particularly fascinating, but the entire book is worth a detailed read. The sections on health & exercise are also really interesting.
Awesome- loved it! December 2, 2008
Fascinating research. Great insights to put into use right away. May seem a little "out of the box" for most corporate types, but most great ideas are...
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