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Mail and Internet Surveys: The Tailored Design Method 2007 Update with New Internet, Visual, and Mixed-Mode Guide | 
 enlarge | Author: Don A. Dillman
Publisher: Wiley
Category: Book
Buy New: $46.94
New (24) Used (21) from $39.95
Avg. Customer Rating:  15 reviews
Sales Rank: 13494
Media: Hardcover
Edition: 2
Number Of Items: 1
Pages: 544
Shipping Weight (lbs): 2
Dimensions (in): 9.4 x 6.1 x 1.6
ISBN: 047003856X
Dewey Decimal Number: 300.723
EAN: 9780470038567
ASIN: 047003856X
Publication Date: August 18, 2006
Availability: Usually ships in 24 hours
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Product Description
A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations. New and updated material covers both the principles behind and directions for how to: - Conduct Web surveys
- Visually design questionnaires
- Use paper mailed surveys
As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
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| Customer Reviews: Read 10 more reviews...
 Great for students May 11, 2008
I read this book for a grad class in survey research methods. It's easy to read, if a little dry. Most of the example surveys come from Dillman's work, and a greater mix of the topics of the example surveys would be nice. I would definitely recommend it to students and professors who are teaching classes in this topic.
Classic survey methods text July 7, 2007
2 out of 2 found this review helpful
For anyone who conducts online surveys, especially academic researchers, this is an essential text. Dillman's text is far superior to The Survey Kit by Arlene Fink. The only criticism I would offer is that Dillman assumes researchers are designing their own online surveys rather than using commercially available websites such as Survey Monkey. I would contend that the majority of survey research is conducted on commercial websites. Although these websites are changing rapidly, I would like Dillman to address this subject as well.
Excellent Reference June 20, 2007
1 out of 1 found this review helpful
Overall there appears to be some confusion over the purpose of the book, but if you are trying to improve responses and design of the actual instrument, this book is excellent. If you need help figuring out sampling and the such, you aren't ready for the book.
There are many people who do still use paper surveys and even mail them and given it's in the title, it's a bit surprising reviewers found this absurd.
Perhaps more absurd are the complaints relating to how unscientific the work is. Dillman has published a great deal in the scientific literature on how to improve the quality of the data through better visual design. That is not saying he does not understand the importance of sampling. It does indicate the book he is going to write is going to assume you have very basic understanding of survey methodology and you are looking to improve the usability of a survey with the assumption in mind.
Dillman's research provides excellent guidelines for creating visual surveys that are likely to improve the accuracy and reliability of the responses. If that's what you are looking for, it's the best book on the subject and is grounded in the literature.
If you need a book on sampling, come back to this book later.
great update June 9, 2007
1 out of 1 found this review helpful
The 2007 version is a great update and had a lot of useful information for anyone conducting survey research. The update includes internet and mixed mode information that is relevant to the resources being used today.
A straight read with good illustrations of main points.
Best Survey Book Ever May 14, 2007
1 out of 1 found this review helpful
Definitely a must have for anyone looking at conducting a thorough large-scale survey!
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