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Made to Stick: Why Some Ideas Survive and Others Die | 
 enlarge | Authors: Chip Heath, Dan Heath
Publisher: Random House
Category: Book
List Price: $25.00
Buy New: $14.07
You Save: $10.93 (44%)
New (43) Used (34) Collectible (4) from $12.61
Avg. Customer Rating:  196 reviews
Sales Rank: 195
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 0.8
Dimensions (in): 8.2 x 5.6 x 1.3
ISBN: 1400064287
Dewey Decimal Number: 302.13
EAN: 9781400064281
ASIN: 1400064287
Publication Date: January 2, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: ALL BOOKS ARE BRAND NEW
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Product Description
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
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| Customer Reviews: Read 191 more reviews...
 Finally, a business book for life! July 4, 2008
It's rare a book comes along with such specific applicability for business and life - for building brands and building relationships. Simply my favorite book in the past decade.
It Stuck With Me July 3, 2008
As a teacher I'm always looking for ideas that will help me make my presentations more memorable for my students. This book really brought home some ideas that I'd was vaguely aware of, but that never really bubbled up into my awareness. Not all the concepts were new, but were certainly presented in an interesting, even memorable, way.
 Made to Stick Review July 3, 2008
What is most appealing is that the authors used their own technics. Reading the book is a must because the many examples make the concepts more concrete, but the last chapter is a good quick reference.
I did not buy this book on Amazon because it was an impulse purchase (apparently consistent with my reading habits) and it keeps coming up in my recommendations. I am curious if doing a review will remove it from that list without treating is non-representative of what I read.
Fantastic Insights! June 27, 2008
If you're a teacher or a lecturer, you certainly should read this book. if you're a business leader, you no doubt should read this book. If know a lot about any anything, uhmmm..., of course you should read this book.
Anywone of us who starts to become an expert on any subject, naturally forgets how it felt when we knew nothing about it. And when we talk about this subject, we tend to forget the basic rules that make messages to stick.
The Heaths wrote a fantastic entertaining book. Anywone should read it.
 mostly a slow moving snooze-fest June 21, 2008
0 out of 3 found this review helpful
The author does not practice what he preaches. The important point is to get to the "core" of your idea, simplify it enough so that the important message "sticks", and tell stories.
Here are his two best "sticking" examples, so you can save your money and time. When Bill Clinton ran for president he had several important points to make, James Carville helped reduce those points down to "It's the economy stupid" and it stuck. The other good example was Regan's line that got him elected "Are you better off today than you were 4 years ago?". These were "core" messages that worked.
The rest of the book did NOT stick. It was a mostly a slow, drawn out snooze-fest. Get anything by Seth Godin instead if you want marketing inspiration.
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