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Public Relations: Strategies and Tactics (8th Edition)

Public Relations: Strategies and Tactics (8th Edition)

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Authors: Dennis L. Wilcox, Glen T. Cameron
Publisher: Allyn & Bacon
Category: Book

List Price: $117.20
Buy Used: $3.99
You Save: $113.21 (97%)



New (11) Used (105) from $3.99

Avg. Customer Rating: 3.5 out of 5 stars 2 reviews
Sales Rank: 50134

Media: Hardcover
Edition: 8
Number Of Items: 1
Pages: 640
Shipping Weight (lbs): 3
Dimensions (in): 10.3 x 8.1 x 1.1

ISBN: 0205449441
Dewey Decimal Number: 659.2
EAN: 9780205449446
ASIN: 0205449441

Publication Date: May 19, 2005
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: 8th edition. Hardcover. Remainder mark on outside page edges. Has heavy highlighting. Some cover wear. Ships the next business day, with tracking and delivery confirmation sent to your email.

Similar Items:

  • The Associated Press Stylebook
  • Effective Public Relations (9th Edition) (Effective Public Relations)
  • Primer of Public Relations Research
  • The Fall of Advertising and the Rise of PR
  • Strategic Planning for Public Relations

Customer Reviews:

5 out of 5 stars Comprehensive examination of PR strategies   January 4, 2007
 1 out of 1 found this review helpful

I have used previous editions in the classroom but this one is even more thorough and has up-to-date examples which make it even more interesting. Worth keeping as a desk reference even if you aren't a PR person!


2 out of 5 stars What happened to editing?   December 2, 2005
 2 out of 4 found this review helpful

Although I found this text interesting, and mostly informative, the practice of editing seems to have slipped through the cracks. And for this purpose, I offer my eye for future editions! The order of content, as well as combining similar themes, could have been a bit more well thought out.

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