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Strategic Reputation Management (Lea's Communication) | 
 enlarge | Authors: Pekka Aula, Saku Mantere
Publisher: Routledge
Category: Book
List Price: $34.95
Buy New: $27.50
You Save: $7.45 (21%)
New (17) Used (4) from $27.50
Sales Rank: 1247597
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 237
Shipping Weight (lbs): 0.7
Dimensions (in): 8.9 x 6 x 0.3
ISBN: 0805864261
Dewey Decimal Number: 659.2
EAN: 9780805864267
ASIN: 0805864261
Publication Date: April 24, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Satisfaction Guranteed
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Product Description
Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.
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