Author: Timothy Borchers
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Category: Book

Buy New: $46.78

New (14) Used (20) from $46.78

Sales Rank: 479188

Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 448
Shipping Weight (lbs): 1.8
Dimensions (in): 8.9 x 7.3 x 0.6

ISBN: 0072993375
Dewey Decimal Number: 401
EAN: 9780072993370
ASIN: 0072993375

Publication Date: April 23, 2004
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: NEW FACTORY SEALED PAPERBACK, 2ND EDITION, (SJ) ISBN: 0072993375

Also Available In:

•	Paperback - Persuasion In The Media Age
•	Paperback - Persuasion in the Media Age

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Product Description
By providing an accessible account of theoretical information, this text enables students to explore and understand the role of persuasion in the world today. Although the text is grounded in rhetorical theory, social science research is interwoven throughout to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, updated examples, and updated discussion of theory, including new theories such as Problematic Integration Theory.