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The Scent of Desire: Discovering Our Enigmatic Sense of Smell | 
enlarge | Author: Rachel Herz Publisher: William Morrow Category: Book
List Price: $24.95 Buy New: $7.64 You Save: $17.31 (69%)
New (39) Used (15) from $7.35
Avg. Customer Rating: 11 reviews Sales Rank: 324383
Media: Hardcover Edition: 1 Number Of Items: 1 Pages: 288 Shipping Weight (lbs): 0.8 Dimensions (in): 8.2 x 5.8 x 1
ISBN: 0060825375 Dewey Decimal Number: 152.166 EAN: 9780060825379 ASIN: 0060825375
Publication Date: October 1, 2007 Availability: Usually ships in 1-2 business days
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Product Description
Shakespeare wrote that a rose by any other name would smell as sweet. But if you cannot smell, does the rose lose its sweetness? The first and definitive book on the psychology of smell, The Scent of Desire traces the importance of smell in our lives, from nourishment to procreation to our relationships with the people closest to us and the world at large. Smell was the very first sense to evolve and is located in the same part of the brain that processes emotion, memory, and motivation. To our ancestors, the sense of smell wasn't just important, it was crucial to existence and it remains so today. Our emotional, physical, even sexual lives are profoundly shaped by both our reactions to and interpretations of different smells. Why do some people like a certain smell and others hate it? Is smell personal or cultural? How does smell affect our choices and our daily lives? Rachel Herz explores these questions and examines the role smell plays in our lives, and how this most essential of senses is imperative to our physical and emotional well-being. Herz investigates how our sense of smell functions, examines what purpose it serves, and shows how inextricably it is linked to our survival. She introduces us to people who have lost their ability to smell and shows how their experiences confirm this sense's importance by illuminating the traumatic effect its loss has on the quality of day-to-day living. Herz illustrates how profoundly scent and the sense of smell affect our daily lives with numerous examples and personal accounts based on her years of research. The wonders of our sense of smell are all explored in a compelling and engaging manner, from emotions and memory to aromatherapy and pheromones. For anyone who has ever wondered about human nature or been curious about the secrets of both the body and the mind, The Scent of Desire is a fascinating, down-to-earth tour of the psychology and biology of our most neglected sense, the sense of smell.
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| Customer Reviews: Read 6 more reviews...
Insightful and Engaging October 13, 2008 The scent of desire has the aroma of delicious material presented in an elegant form. It teems with insightful facts about olfaction that are delightfully engaging. Dr. Herz manages to explain sophisticated research studies cogently but without losing out on accurate description, a very rare skill. The book will be enjoyable and informative for readers who are curious about human psychology and the neuroanatomy of smell.
Aradhna Krishna Isadore and Leon Winkelman Professor, University of Michigan.
A compelling account of an intriguing subject September 2, 2008 2 out of 3 found this review helpful
I was drawn to this book out of curiosity having recognized on reading the title that I was totally ignorant of the subject. The author pulled me in and kept me reading to find out more about this intriguing sense that provides such an intensive assist to experience. It is a compelling book - a good read but, more important, wonderfully informative. The reward is awareness of an aspect of life that has always been there but never consciously understood or valued. I am in her debt for that gift.
Excellent Popular Science May 14, 2008 2 out of 3 found this review helpful
I read a lot of popular science and the sense of smell is a topic I've always been curious about, so I was intrigued to buy this book. I'm so happy I did. This book is full of fascinating facts, findings and theories about smell and Rachel Herz has the rare talent (especially for an academic scientist) of translating complex scientific concepts and data into accessible, clear and engaging language. The personal anecdotes work like verbal illustrations for the experiments she discusses and make her book fun as well as edifying. Highly Recommended.
Science or soft science? May 2, 2008 3 out of 5 found this review helpful
I have always been interested in olfaction, and was looking forward to a lay-audience science-based book on the subject...but this isn't it. There are a few scientifically supported nuggets of information (hence the second star), but most of the book (repetively) cites anecdotally-based "evidence". Also, as already mentioned by a prior reviewer, the author does not resolve her conflicting statements that a) aromatherapy is based only on learned reactions to aroma, not physical effects, but b) "The positive theraputic effects of aroma are not limited to mood, either; they may also influence physical states." Lastly, for a subject like this, which is so clearly based on how an individual's genotype affects their perception of odor, to not cite ANY studies of identical twins raised separately, means the book doesn't even qualify as soft science.
A very readable introduction to an Underappreciated Subject April 5, 2008 2 out of 3 found this review helpful
This book is a highly readable introduction to how smell works. While the author is a leading authority on the psychology of smell she also gives an accurate account of our current knowledge about the physiology of smell, including topics such as why smell can evoke such powerful emotions and the role of smell in memory. I just posted an interview of Rachel Herz on my Brain Science Podcast (but Amazon does not allow links in their reviews). You can find this in iTunes but the address is brainsciencepodcastdotcom.
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