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How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better | 
 enlarge | Author: Charla Krupp
Publisher: Springboard Press
Category: Book
List Price: $25.99
Buy New: $14.97
You Save: $11.02 (42%)
New (51) Used (14) Collectible (1) from $14.97
Avg. Customer Rating:  149 reviews
Sales Rank: 218
Media: Hardcover
Number Of Items: 1
Pages: 232
Shipping Weight (lbs): 1.8
Dimensions (in): 9.3 x 7.6 x 1
ISBN: 0446581143
Dewey Decimal Number: 646.7042
EAN: 9780446581141
ASIN: 0446581143
Publication Date: January 2, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Order with confidence. Code: A20080705095242W
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Product Description
Forget getting older gracefully--This is the beauty and style bible every woman has been waiting for!HOW NOT TO LOOK OLD is the first--ever cheat sheet of to-dos and fast fixes that pay-off big time--all from Charla and her friends, the best hair pros, makeup artists, designers, dermatologists, cosmetic dentists and personal shoppers in the biz. Packed with eye-opening details on hair color, brows, lipstick, wrinkle-erasers, jeans, shapewear, jewelry, heels, and more, the book speaks to every woman: from low maintenance types who don't want to spend a fortune or tons of time on her looks to high maintenance women who believe in looking fabulous at any price. There's also too-old vs. just-right before and after photos, celebrity examples of good and bad style, shopping lists of Charla's brilliant buys in fashion and beauty products, coveted addresses of "Where the top beauty pros go," fun sidebars--and more.
Known to national audiences from her ten years on NBC's Today show, style expert Charla Krupp dishes out her secrets in this "ultimate" to-do list for looking hip and fabulous -- no matter what your age.
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| Customer Reviews: Read 144 more reviews...
 Loved the book! July 4, 2008
I've always been an advocate of being the best you can be (at any age.) This does not mean that we will all be drop dead gorgeous or need to become high maintenace. Just strive to do your best . . . what you can afford to do timewise and moneywise, rather than just giving up and doing nothing.
Take the advice you like from the book, and forget the rest. It's as simple as that! That being said (since I live on a modest budget) I can't/won't implement the more expensive suggestions, but it appears I already do probably 80% of what Charla recommends. Who can't afford to bleach one's teeth these days, change out the makeup, or upgrade a hairsyle?
I will most certainly never have a separate stylist and colorist, I feel overwhelmed by "clunky" jewelry, and I totally missed the fact that one shouldn't even be buried in (horrors) nylons!! But that does not negate the fact that this was a fun, informative book, that at least gives one pause for thought.
She did not address health issues, and she told us why, so that was fine. But it goes without saying that function is far more important than form, and no amount of beauty/style improvements can be a substitute for a well functioning body. I still can't get over a friend's choice to get a face lift instead of a much needed knee replacement.
 OLD IS A STATE OF MIND July 3, 2008
1 out of 1 found this review helpful
I loved this book because I am a baby boomer, and we refuse to get old! We have made ourselves the exception to every rule over the years, and refusing to be like our mothers is one of them. The tips and tricks in this book were great, although I think most of it could be done on a budget and still work great. I didn't agree with everything she said, but for the most part I found the work fun and helpful. On the other hand, I think a diet and exercise program is very important for anyone who wants to remain youthful. And the most important thing is ATTITUDE. If you feel and act young, you look young. I would highly recommend Baby Boomer Bachelorette: How to Have Sex at Least Once More Before You Die which not only covers the outside looks topic, but also the fitness topic. Buy both these books and be the hottest grandmother on your block!
Thanks for making HOW NOT TO LOOK OLD a bestseller June 29, 2008
1 out of 1 found this review helpful
It's been 15 weeks on the New York Times Bestseller list and now in its 11th printing! My friend Abby hosted an 80th birthday lunch for her mother and sent 35 books to me from amazon.com so that I could sign them for every guest.
If you want to do the same, just send the books to me directly from amazon.com, I will be happy to sign the books to whoever you want and send the books back to you...on me. My address: 255 West 84th St. 5C, New York 10024
Just email me at hownottolookold.com and tell me what you want to say to each party guest. It's the birthday bible for every woman who does not want to look old! --Charla Krupp
Book Review: How Not to Look Old (Excerpt From Modern Matriarch) June 29, 2008
In How Not to Look Old, she dishes on industry secrets for looking young and hip at any age, from forty to sixty. The subtitle reads: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better, and pretty much spells out the objective. With nineteen chapters covering hair, makeup, skin, teeth, nails, wardrobe and accessories, information is organized in an easy to find format, with plenty of bullet points and photos.
Each chapter also has a section called `Brilliant Buys,' listing effective products from various price ranges. Krupp doesn't subscribe to the price equals quality formula. Krupp has personally tested each product and recommends a few that give you the biggest bang for your buck.
Don't have time to make a huge commitment to your personal image? Fear not. Krupp has designed her book with high, medium, and low maintenance options. A quick quiz will tell you what level of investment is right for you. Yes, I used the word investment, because that's what it is--an investment that pays of in self-esteem and first impressions.
We all have an image, one that is either consciously put together or one that we allow to develop by default. If you want to create an image that allows your inner youth and vitality to manifest on the outside, you'll love How Not to Look Old. Krupp delivers her advice in a straight forward `girl, I'm going to give you the truth' sort of way. She's very frank about why baby boomers (and aging gen x-ers like me!) can't afford to let themselves go: "For our generation, looking younger isn't just about vanity . . . Looking good is about our personal and financial survival."
If you want to age fabulously instead of gracefully, I highly recommend Charla Krupp's new book. It's one of the best was to make a proactive transition from your trendy twenties to young and hip thirties, forties, and fifties.
Ha! So I'm NOT High Maintenance! June 27, 2008
1 out of 1 found this review helpful
Despite opinions to the contrary, I am not high maintenance. According to Charla Krupp, I am medium maintenance on most things and low maintenance (!) on others. Ha!
Of all the fashion books I've read of late (and there have been several!) this is, by far, the best. Krupp is practical and informative, she gives "real world" examples that even those of us who live in the Midwest can follow. Well, all except for that "go barelegged even in the winter" thing. Anyone who lives in Michigan and goes barelegged in winter would a)freeze and b)cause people to wonder about her. But not in a good way.
Krupp writes this book in an entertaining, but serious, manner. None of that flippy "Oh, we all know appearance *really* doesn't matter" business. She is one of the few who recognizes - and says - that appearance DOES matter. If not to your mate, then to the rest of the world. People make judgements about you based on your appearance, so you might as well have a good one. Take work, for example. Men can "age gracefully" but women do better if they look younger. There are many examples of this, but let's look at newscaster. Diane Sawyer is till blond, still young looking. Her male counterparts? Who cares if their hair is gray? It may not be "fair" but it is a reality. Let's not ignore it.
Since we aren't ignoring it, Krupp explains all about "maintenance" and what a woman needs to do. Okay, "needs" is a strong word. You may decide you don't need to do any of this, but if that's the case, you probably will just skip the book anyway. In each area, she explains the high-, medium- and low-maintenance versions. You find yourself on the continuum, which may be different in some areas, and there is your blueprint. She encourages you to modify, modify, modify to make it work for you.
There is none of that awful advice often given to women older than 40. Only wear long sleeves no matter how hot it is, for example. (I honestly read that in another book and I just couldn't stand it. In Michigan, in summer, anyone wearing long sleeves would look ridiculous. Not a look a woman wants!) She talks about how to adapt fashion trends to suit you. Helpful.
As with most books of this sort, you should take what you like and ignore the rest. Not everything is for everyone but at the very least you'll leave this book knowing what it is you're ignoring!
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