Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism) |
 enlarge | Authors: Roger D. Wimmer, Joseph R. Dominick
Publisher: Wadsworth Publishing
Category: Book
List Price: $106.95
Buy New: $50.00
You Save: $56.95 (53%)
New (20) Used (64) from $50.00
Avg. Customer Rating:  1 reviews
Sales Rank: 7625
Media: Paperback
Edition: 8
Number Of Items: 1
Pages: 480
Shipping Weight (lbs): 1.6
Dimensions (in): 9.3 x 7.4 x 0.9
ISBN: 0534647189
Dewey Decimal Number: 302.23072
EAN: 9780534647186
ASIN: 0534647189
Publication Date: March 22, 2005
Availability: Usually ships in 1-2 business days
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Editorial Reviews:
Product Description
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
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Customer Reviews:
Helpful and useful. November 7, 2006
Mainly focused on quantitative analysis, but portraits qualitative analysis as well. It might be used as a guide for any kind of research, not just mass media.
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