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 enlarge | Author: Edward De Bono
Publisher: Harper Paperbacks
Category: Book
List Price: $15.00
Buy Used: $2.39
You Save: $12.61 (84%)
New (28) Used (60) from $2.39
Avg. Customer Rating:  16 reviews
Sales Rank: 17403
Media: Paperback
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 0.5
Dimensions (in): 7.8 x 5.3 x 0.8
ISBN: 0060903252
Dewey Decimal Number: 153.35
EAN: 9780060903251
ASIN: 0060903252
Publication Date: October 29, 1973
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Help save a tree. Buy all your used books from Green Earth Books. Read -> Recycle -> Reuse!
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| Customer Reviews:
 It will not turn you into creative genius, but it can open some doors... December 2, 2006
5 out of 6 found this review helpful
"With lateral thinking one goes on generating as many approaches
as one can even after one has found a promising one."
[Lateral Thinking]
Human mind is during the school education instructed how to think vertically. Meaning, how to evaluate alternatives, how to pick the right one and how to proceed from premises to conclusions. However, it is only seldomly instructed how to create alternatives, how to generate ideas - and that's were this book is helpful. Kind regards, Mario.
 Interesting Subject and Approach January 4, 2005
16 out of 20 found this review helpful
This book was recommended to me because I was impressed with Ackoff's "The Art of Problem Solving." Enduring all 300 pages of this poorly written, repetitious work is proof that just because the subject matter is interesting, any given coverage of it will not necessarily be so. The book does have some merit and a few original ideas. That's part of the reason it has endured. The other reason is that the author, being so prolific, has kept himself current. Last but not least, the field of "creativity in thought" has so few good, logical authors with descriptive talent.
A start for continous improvement February 10, 2004
12 out of 16 found this review helpful
"Do not limit your mind, don't assume" could be a brief summary of the book. The author has made quite a good start, explanining how new ideas could be formed and how the best looking idea may not be the best to pick up. The book would be useful for people who have been in a stable environment, a place where improvements are seen as threats so you couldn't improve most of the things. The negative side was, that there were to many repeats of the same idea through out the chapter and the book. That was a bit boring. The "PO" word is a good idea, but doesn't need that much explanation. I would recommend it for starters in continuous improvement concept.
Why Why So Stupid? March 17, 2003
58 out of 73 found this review helpful
I have read several of Edward de Bono's books in recent years and I enjoy his theories. Which is why I recently dished out a lot of monet for the Why So Stupid book that is supposedly his magnum opus and is available only by direct mail. And after reading it, I will report that most of what is there for a very high price is also in this book and in de Bono's Thinking Course, which can be had for around 4% of that cost -- if that isn't worth a 5-star rating, what is?The more expensive book does illustrate a more evolved form of de Bono's theories, and they are applied in more situations (including many that are relevant to the world today). But my advice is to by this book or the Thinking Course -- both are excellent primers on de Bono's excellent ideas.
Found on the way to another title July 12, 2001
17 out of 27 found this review helpful
This book magically appeared in my hands. I asked the librarian for a book called Creating Minds and he didn't have that one, but said this one had the same code, would I like to look at it? I took it,looked and was hooked. This book describes how my mind works, and how other people can consider my methods as futile and useless, except of course when they think I'm brilliant! Prior to this the closest descriptions I found were ADD, right-brained, creative, or just plain depressed. I hope to talk to the author soon and find out where this method of thinking is valued so I can go there!
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